Black Friday is traditionally the peak season for discounts on Apple products, and this year’s deals are already starting to roll out. Amazon is leading the charge with historic low prices on AirPods 4 and the M4 MacBook Air, while other retailers such as Best Buy, Walmart, and Target are responding with discounts on older models.
Why This Matters: These early discounts signal a competitive Black Friday landscape, with retailers vying for consumer attention before the official shopping day. The fact that Amazon is driving these deep cuts suggests a broader trend of aggressive pricing to capture early holiday spending. Apple itself typically doesn’t participate in major Black Friday discounts, instead opting for gift card promotions.
Top Deals Currently Available
Here’s a breakdown of the best early Black Friday deals on Apple products, as of November 2025:
AirTags: The Perfect Stocking Stuffer
Apple’s Bluetooth trackers are currently available for just $5 off their record low price, making them an ideal affordable gift for iPhone users.
AirPods 4 with ANC: A Significant Discount
Amazon is offering the AirPods 4 with Active Noise Cancellation for $109.99—less than the standard AirPods 4. This represents a 39% discount from the $179 list price and is the lowest price seen on these earbuds to date.
Apple Watch (Previous Generation): Cellular at WiFi Prices
Walmart currently matches the price of the cellular Apple Watch Series 10 with the WiFi-only version, offering a 40% discount on the previous-generation flagship wearable.
11th-Gen iPad: A Real Steal
The 10.9-inch 11th-generation iPad is available for $279.99, just $0.99 above its all-time low. With 12MP cameras and sufficient power for everyday use, it’s a compelling value.
M4 MacBook Air: New Record Low
Amazon has set a new record low for the 13-inch M4 MacBook Air at $750. Experts believe this price is unlikely to drop further during Black Friday.
Where to Find the Best Deals
Amazon is currently the most aggressive retailer, but Best Buy and Walmart offer exclusive discounts on select models, particularly older Apple Watches and iPads.
Stay Updated: These deals are subject to change, so checking back frequently is recommended as the holiday season progresses.
In conclusion, early Black Friday deals on Apple products are already live, with Amazon leading the way in deep discounts. The current offers represent significant savings, particularly on AirPods, iPads, and the M4 MacBook Air.
