Black Friday 2025 is delivering substantial discounts on Apple products, but the best deals aren’t coming from Apple itself. Instead, third-party retailers like Amazon, Walmart, and Best Buy are slashing prices on AirPods, MacBooks, iPads, and Apple Watches.
Why This Matters: Apple rarely discounts directly. The biggest savings this year are found through these external sales, making it a critical time for consumers to buy. Competition between retailers is driving record-low prices on many models.
Record-Low Prices Across Major Retailers
Amazon currently leads with the most aggressive discounts, with nearly all current-generation Apple devices hitting all-time lows. Best Buy, Walmart, and Target are matching some offers, but Amazon’s selection is widest.
For those willing to consider slightly older models, Walmart has exclusive deals on the three-year-old Apple Watch SE 2 ($129), AirPods Pro 2 ($139), the M1 MacBook Air ($549), and an A14 Bionic iPad with 256GB storage ($349). These represent significant savings for budget-conscious buyers.
Top Deals to Watch
Here are some of the best current deals:
- Apple AirPods Pro 3: $219.99 (originally $249.00)
- Apple iPad 11″ (2025): $274.00 (originally $349.00)
- Apple Watch Series 11: $339.00 (originally $399.00)
- AirTag: $17.97 (38% off)
- AirPods (Non-ANC): $69 (savings of $60)
Older Models Offer Steep Discounts
The older Apple Watch SE 2 is a standout deal at $129. While it lacks newer features like sleep apnea notifications and temperature sensing, it provides most essential functionality at nearly half the price. Similarly, the M1 MacBook Air and older iPad models offer substantial savings for those who don’t need the latest specs.
Context: These discounts on older models highlight how quickly tech cycles. Consumers can often get excellent value by opting for slightly outdated hardware while still enjoying a premium experience.
Staying Updated
Deals are changing rapidly during Cyber Weekend. Amazon, Walmart, Best Buy, and Target will continue to adjust prices, so checking back frequently is essential.
Target Circle members can also get a free $15 gift card with a $100 Apple gift card purchase.
Final Note: Black Friday 2025 is delivering unprecedented savings on Apple products. Consumers who act quickly can secure deep discounts by shopping at Amazon, Walmart, and other major retailers.
