Black Friday is approaching, and Amazon is already rolling out early discounts on popular items like MacBooks, LEGO sets, and portable power stations. While Amazon doesn’t release a traditional Black Friday ad, it’s dropping deals gradually throughout November and December. Here’s a breakdown of what shoppers can expect and the best early offers currently available.
Amazon’s Black Friday Strategy
Unlike other retailers with single-day ads, Amazon spreads its Black Friday deals over several weeks. The main sale period runs from November 20 through December 1, but deals are appearing now. This means shoppers need to stay vigilant to snag the best prices.
Key Early Deals (as of November 2025)
Amazon is currently offering discounts across various categories. Here’s a snapshot of some notable early deals:
- Apple Products: Savings on AirTags ($24, down from $29), Apple Watches ($84.99 for the SE), and Mac minis ($499 for the M4 model). Higher-end items like the MacBook Pro (14-inch, M5) are discounted to $1,480.
- LEGO Sets: Deals include the Frozen Advent Calendar ($30.79), the Star Wars Millennium Falcon ($67.97), and Minecraft sets ($71.99).
- Power Stations: Significant discounts on Jackery and Bluetti models, with some dropping by over $400. The Anker Solix C2000 Gen 2 is available for $799 (down from $1,499).
- Headphones: Discounts on Soundcore, JLab, Sennheiser, and Sony headphones, with the Sony WH-1000XM5 down to $328.
- Smartwatches: Deals on Fitbit, Garmin, and Google Pixel Watches, with the Google Pixel Watch 3 (45mm) priced at $199.99.
What to Expect from Amazon’s Black Friday Sale
Amazon’s Black Friday sale will feature discounts on:
- Home Products: Up to 55% off Shark and Ninja appliances.
- Amazon Devices: Up to 50% off Echo Dots, Fire TVs, Fire Tablets, and Kindles.
- Electronics: Discounts on JBL and Canon products.
- Audio: Up to 45% off Bose audio.
- Kitchen: Up to 40% off Vitamix, Staub, Nespresso, and other kitchen brands.
- Toys: Up to 40% off LEGO, Melissa & Doug, Little Tikes, and Nerf.
- Samsung & Google Products: Up to 35% off select items.
Staying Ahead of the Deals
Given Amazon’s gradual release of deals, shoppers should:
- Monitor Amazon’s website: Check daily for new discounts.
- Use deal-tracking websites: Many sites specialize in Black Friday deals.
- Set price alerts: Track specific items and receive notifications when prices drop.
Black Friday 2025 is shaping up to be a month-long event on Amazon, with early deals already live and more to come. Staying informed and proactive will ensure shoppers snag the best prices on their desired items
