Microsoft has moved to dispel recent rumors claiming that Xbox consoles and accessories would be removed from major retail chains, including Target and Walmart. The clarification comes after widespread speculation fueled by a combination of factors, including price increases for Xbox Game Pass Ultimate, the removal of Xbox hardware sales at Costco, and clearance events at Sam’s Club.
Origin of the Rumors
The speculation originated over the weekend on Reddit, where users shared unverified reports alleging that a Target employee had confirmed the company’s decision to discontinue Xbox hardware sales. This ignited a wave of concern among Xbox fans, particularly given the recent financial changes affecting the gaming ecosystem.
Official Statements
Microsoft quickly responded with an official statement, asserting that both Target and Walmart remain “committed partners” for Xbox consoles, accessories, and games. Target corroborated this claim, confirming that it continues to sell Xbox products both in-store and online. The retailer acknowledged temporary stockouts on its website but assured consumers that items would reappear once available.
“Select items are currently not showing up on Target.com because they are sold out, but once available again, consumers will see them on Target.com.”
Walmart has yet to issue an official statement but has not indicated any plans to remove Xbox products from its stores.
Context and Price Increases
The uncertainty surrounding Xbox hardware availability comes amid a broader trend of rising prices for Microsoft’s gaming products. The company has twice increased console prices this year, citing tariffs as the primary driver. This, combined with subscription service adjustments, has led to heightened consumer sensitivity regarding the future of Xbox retail partnerships.
These developments underscore the importance of official announcements in an era of rapid online speculation. Microsoft’s prompt response aimed to stabilize consumer confidence and maintain its retail presence amid ongoing market adjustments.
