$1,298.
That’s the current floor for the Samsung 77-inch QD-OLED TV. Down from $2,999 originally. Now just over $1.2k. You can find this deal at Amazon, Best Buy, and Samsung.com starting July 16. It is a record low. And frankly it shouldn’t take much convincing.
OLED panels have always carried a heavy price tag. Why? Because per-pixel lighting costs money to build. This is Samsung’s entry-level model. The S85F. It launched as a premium toy. The list price recently dropped to $2,200 to make room for 2026 models. But today the discount hits 41%.
Is 40 percent off ever not enough?
“The S85F delivers brilliant picture quality with vivid colors.”
The screen itself is massive. Seventy-seven inches of pure light. Contrast is deep. Blacks stay black. That’s what you pay for with OLED tech. Even if it isn’t the newest chip on the block the picture quality hasn’t aged.
The brains are Tizen 9.0. It moves fast. Navigation is snappy. There’s a lot of AI involved here. Shocking, right? Click to Search is built in. Live Translate works. Adaptive Sound Pro adjusts audio. Real Depth Enhancer boosts 3D perception.
You will also get constant content recommendations. Because that’s how modern smart TVs operate.
Gaming? It’s basic. 120Hz refresh. HDMI 2.1. FreeSync Premium. Good for casual play. Serious sim racers or FPS addicts might want 240Hz or better. This won’t break new ground there. It will let you play fine though.
It’s not the latest 2026 flagship. But value matters. When the price hits rock bottom the hesitation fades.
Bold moves require bold savings.
The 77-inch form factor demands space. But once you set it up you probably won’t care about the spec sheet. Just watch the picture.
Best Buy has it for $1,300. Amazon is slightly cheaper at $1,297. Check them. Compare.
“Excellent value, particularly now.”
Don’t sleep on this. Prices climb. They always do.
What are you actually saving?
Almost $1000.
